Hey there, lovely soul! Welcome to Loon & Bloom – where love, acceptance, and stylish comfort collide. I'm Janae, a wife, proud mom to two wonderful girls, and the heart behind this brand.

    At Loon & Bloom, we're on a mission to inspire women to embrace their bodies, love themselves fiercely, and live life unapologetically. Our vision? A world where moms radiate confidence, play wholeheartedly with their kids, and create cherished memories that last a lifetime.

Our journey began with a simple desire: to find high-quality, matching dresses for me and my girls. But the search led to frustration – it seemed impossible to find a brand that offered matching sizes for all of us. Determined to change that, Loon & Bloom was born! Our dresses come in sizes for little girls, bigger girls, and women up to 4X because inclusivity is at the core of everything we do. From matching dresses for you and your mini-me to versatile pieces that take you effortlessly from day to night, our collection has something for every woman, every occasion, and every season of life.

Designed and ethically produced here in Alberta, our dresses are crafted with care and attention to detail, and reflect our commitment to quality and craftsmanship.They are maternity and nursing-friendly, effortlessly chic, and oh-so-comfy – because you deserve to look and feel beautiful without sacrificing comfort!

But we're more than just a clothing brand – we're a tribe of empowered women, united in our journey toward deep self-love and cceptance. Our mission is simple: to empower and encourage women, build a positive community, and share real-life experiences that inspire and uplift.

As for our name, we wanted something that reflected our Canadian roots and embodied the spirit of growth and transformation. The loon represents serenity and the pursuit of dreams, while "bloom" symbolizes flourishing and embracing our true selves.

So, here's to you – to mbracing your uniqueness, following your dreams, and flourishing in every season of life. Welcome to the Loon & Bloom community, where you're more than just a woman in a dress – you're a force to be reckoned with.

With love and gratitude,

Janae xo