JANAE HALE
CEO & FOUNDER

Hi! Thanks for stopping by! I am Janae, a wife, mother to two sweet girls, and the owner/creator of Loon & Bloom. I created this brand from a desire to bring high quality, comfortable, easy dresses that were also beautiful and stylish, to Canadian women. I also felt there weren't many options for women's & girl's matching dresses in Canada, so I decided to change that! We are so excited to carry girls dresses from sizes 1/2T all the way to 16, so you can match the girls in your life, no matter their size! Our dresses are proudly designed and ethically produced in our home province of Alberta.

I aim to design dresses that are versatile and functional. Our dresses will take you through all stages of woman hood; they are maternity and nursing friendly. Whether you want a dress to wear to bed, a dress for a night on the town, or anything in between, we’ve got you covered! Our dresses are designed to be effortless, stylish, and comfy. I believe that no matter what season of life you are in, you can look and feel beautiful without sacrificing comfort.

I wanted to have a Canadian element in our name and I loved the symbolism of the Loon. Not only is the Loon a Canadian symbol, but it is a symbol of serenity and it teaches us to follow our hopes, dreams and wishes. For me, the word Bloom means to flourish and thrive wherever we find ourselves in life. It means finding joy in who we are and fully accepting and loving ourselves. My goal is to create an inclusive community of women who do just that- flourish and follow their dreams, all while wearing the most beautiful dresses, of course!