Welcome to Loon and Bloom

where every dress tells a story and empowers you to live your life to its fullest.


So much more than dresses.

We’re about empowering women and moms to be confident and play all-in with their life. Because regretting you didn’t join in the fun, never feels good. Get inthere, and make those treasured memories now!



I have 3 of these dresses now and they are divine! Feels luxurious and you know what, you’re worth it. Spoil yourself. You won’t regret it.

If you are waffling about whether to buy a dress or not, JUST BUY IT! You won't regret it!!!!!!!
I cannot rave about these dresses enough; I will shout from the mountain tops my love for not only these dresses but also about the company. 1st the dresses are hands down my favorite thing in my closet. They are also dressy enough that I feel I can totally go out and about in public wearing these as well. I am no joke slowly switching my wardrobe solely to these dresses I love them that much. 2nd the customer service is outstanding. I had ordered the wrong size dress and didn't realize until after I received my dresses, and dealing with them was a dream, they resolved the issue with no issues and at no extra cost to me either.
I just honestly cannot say enough good about this company, the lovely ladies that run it, and the products themselves. You will not regret ordering.

I love these dresses. They are so soft, comfortable and easy to style. It is difficult to not buy them in every colour! The customer service is wonderful & prompt communication. Highly recommend!

Everything about my Loon and Bloom experience was amazing. The quality and comfort of their dresses are top notch, and the customer service is fantastic- you couldn’t ask for better. I love wearing my dress around the house as I work or relax, and I can also dress it up easily for church or a night out. Perfect!

My daughter and I both love our Loon & Bloom dresses! The length, the fit, the colours, the material. Everything is so perfect, which makes them great for around the house or heading out. We always get so many compliments when we wear them!

  • Hey there! I'm Janae,

    the heart and soul behind Loon & Bloom. Welcome to our world, where love meets style and empowerment reigns supreme. As a mom, I know the importance of feeling confident in your own skin and cherishing every moment with your loved ones. That's why I created Loon & Bloom – to inspire women like you to embrace your body, live life to the fullest, and create memories that last a lifetime.

    Our dresses aren't just pieces of clothing; they're a symbol of self-love, inclusivity, and authenticity. Designed and ethically crafted here in Alberta, each dress is made to celebrate every woman, every occasion, and every season of life. So, join me on this journey of empowerment and self-discovery. Welcome to Loon & Bloom – where my vision becomes your

    With love and gratitude,

    - Janae xo

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