Welcome to Loon and Bloom

where every dress tells a story and empowers you to live your life to its fullest.

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So much more than dresses..

We’re about empowering women and moms to be confident and play all-in with their life. Because regretting you didn’t join in the fun, never feels good. Get in there and make those treasured memories now!

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  • Hey there, lovely soul!

    I'm Janae, the heart and soul behind Loon & Bloom. Welcome to our world, where love meets style and empowerment reigns supreme. As a mom, I know the importance of feeling confident in your own skin and cherishing every moment with your loved ones. That's why I created Loon & Bloom – to inspire women like you to embrace your body, live life to the fullest, and create memories that last a lifetime.

    Our dresses aren't just pieces of clothing; they're a symbol of self-love, inclusivity, and authenticity. Designed and ethically crafted here in Alberta, each dress is made to celebrate every woman, every occasion, and every season of life. So, join me on this journey of empowerment and self-discovery. Welcome to Loon & Bloom – where my vision becomes your
    reality.

    With love and gratitude,

    - Janae xo

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